A brand-new community space for Croydon, John Whitgift Foundation Community Cube, has opened at Fairfield Halls.

The Cube is a new addition to Fairfield Halls and has been sponsored by the John Whitgift Foundation, a local education and care charity.

The glass-fronted space at the front of the newly revamped arts centre will play host to all manner of community events and activities throughout the year, as well as being available to hire by individuals and groups.

The Foundation also plans to put on a programme of free activities for the public including a dementia choir, exhibitions, workshops for local school children and musical performances.

The partnership with Fairfield Halls coincides with a major brand launch for the John Whitgift Foundation where the charity has changed its brand identity to a modern and striking look and feel.

The Cube exterior glass panels and interior walls have been adorned with the Foundation’s new brand including its new vision – to support people of all ages and backgrounds and bring them together to inspire a sense of community in all that it does.

John Whitgift Foundation’s name is in recognition of its Founder, Archbishop John Whitgift, who established the charity more than 420 years ago in 1596 under Queen Elizabeth I’s reign.

Martin Corney, Chief Executive, John Whitgift Foundation, said: “We are thrilled to partner with Fairfield Halls on this new and exciting community space which will carry our bright and bold new brand for the John Whitgift Foundation. Our schools, care homes and carer support services are excited to put on a range of events and activities for the community to enjoy and we look forward to seeing it become a place where local people can meet socially, improve their health and wellbeing, and take advantage of the varied selection of activities on offer.”

Councillor Oliver Lewis, cabinet member for culture leisure and sport, said: “Through our multi-million pound refurbishment of Fairfield Halls, we wanted to restore the venue to its former glory but most importantly, to create an arts centre that is at the heart of our local community. We are delighted that the John Whitgift Foundation are supporting this work through this new partnership with our operators BH Live.”  

Neil Chandler, Venue & Artistic Director, Fairfield Halls, said: “We are thrilled to have the John Whitgift Foundation on board as a key partner for this fantastic new space. We’ll also be opening the all-day Cube Café bar and look forward to welcoming the community into both spaces.”

The identity and branding of the Cube were undertaken by design agency, tothepoint. Managing Director Simon Hutton, a John Whitgift Foundation alumnus, said: “This was an amazing project to be involved in. We’ve been able to bring the brand to life in this great space, helping to promote all the different ways in which the John Whitgift Foundation serves its community.”